What Works Now in B2B Lead Generation, Part 2
Part 1 of this review of MarketingSherpa’s just-released 2008 B2B Lead Generation Handbook discussed the dramatic changes in B2B marketing practices over the last decade, why SEO and SEM have become...
View ArticleB2B Marketing Fast Fixes
The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week...
View ArticleBranding & Entertainment? Web 2.0? Pick an Event, a Coast and a Discount
Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online...
View ArticleAverage CTR for Banner Ads – New Data
MarketingSherpa just published a short article, Banner Ad Size and Click Rate: Bigger a Bit Better, But It’s Clicks that Count, that includes this chart: Three observations stand out: 1) The data...
View ArticleThe 8 Layers of a B2B Web Marketing Plan
One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website “findable” through organic search to buyers...
View ArticleFishing for B2B leads? Choose the right bait.
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a...
View ArticleBest of 2008 (So Far) – Web Marketing Research, Part 2
The best research tells you not only what’s happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better...
View ArticleGetting More Out of Each Click, Part 2: Docmetrics
It’s a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response: on the one hand, if you place a contact form in...
View ArticleMarketo Releases Marketo Lead Management 3.0
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the...
View Article3 Reasons it’s Tough to Measure the ROI of Social Media
Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased...
View Article
